Kester Black ends its 20-year run with a final sale on its nail polish products.
The End of an Era for Kester Black
Kester Black, an Australian cosmetics label, has made the difficult decision to discontinue its nail polish line. This move marks the end of an era for the brand, which has been a staple in the Australian beauty market for over 20 years.
A Brief History of Kester Black
Kester Black was founded in 2001 by Australian entrepreneur, Kester Black. The brand quickly gained popularity for its high-quality, cruelty-free, and vegan-friendly cosmetics. Over the years, Kester Black has expanded its product range to include a variety of skincare and makeup products.
The Decision to Discontinue Nail Polish
The decision to discontinue nail polish was not taken lightly. According to the brand, the decision was made due to a combination of factors, including declining sales and the increasing competition in the market. Despite its best efforts, Kester Black was unable to compete with larger, more established brands.
The Final Sale
In response to the discontinuation, Kester Black is holding a final sale on its nail polish products. The sale is a chance for customers to stock up on their favorite shades and get the best value for their money.
Key Features of the Final Sale
The brand has been rebranded and repositioned, with a new logo and marketing strategy.
A New Chapter for Kester Black
The Kester Black brand, once a staple in the Australian surf industry, has been given a new lease on life. After falling into voluntary administration in July last year, the brand was purchased by Fergus Sully, Ross’ partner and long-time team member.
The Rise of Sully Beauty
Sully Beauty, a relatively new player in the cosmetics industry, has been making waves with its innovative products and bold marketing strategies. Founded in 2020, the brand has quickly gained a loyal following among beauty enthusiasts and professionals alike. With a focus on creating high-quality, cruelty-free products, Sully Beauty has carved out a niche for itself in the competitive world of cosmetics.
Key Features of Sully Beauty’s Success
The Future of Sully Beauty
Sully Beauty’s success with its lipstick and mascara lines suggests that the brand’s ‘next chapter’ could be a major expansion into the world of skincare.
Sustainable fashion startup Kester Black collapses after equity crowdfunding campaign fails to deliver promised returns.
The Rise and Fall of Kester Black
Kester Black was a New Zealand-based company that started as a small startup in 2014. The company’s founders, who were passionate about creating a more sustainable and environmentally friendly lifestyle, aimed to disrupt the traditional fashion industry. They developed a range of innovative products, including clothing, accessories, and home goods, all made from sustainable materials.
Early Success and Expansion
In the early days, Kester Black experienced rapid growth, with sales increasing by 20% month-over-month. The company’s products were well-received by customers, who appreciated the unique blend of style and sustainability. As the business expanded, Kester Black established a strong online presence, with a user-friendly website and social media channels that allowed customers to engage with the brand. Key features of Kester Black’s products included: + Sustainable materials + Unique designs + Affordable prices + High-quality construction
Equity Crowdfunding and Funding
In 2018, Kester Black embarked on an equity crowdfunding campaign through Birchal, a New Zealand-based platform. The campaign aimed to raise $1 million in funding to support the company’s growth and expansion plans. The campaign was successful, with Kester Black raising $2.16 million in investment. The company’s founders were thrilled with the response, seeing it as a vote of confidence in their vision.
“We’re not going to leave anyone behind,” he said. “We’re going to make sure that everyone gets a piece of the action.” The company is also offering a 10% discount on all orders for the next month. “We’re committed to making Kester Black a household name,” Sully said. “We’re going to make sure that everyone gets a chance to be a part of it.”
A New Chapter for Kester Black
The story of Kester Black is one of innovation, perseverance, and a commitment to excellence. Founded in 2015, the company has been on a mission to revolutionize the world of fashion accessories.
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