Olive June To Be Acquired by Helen of Troy

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The Acquisition: A New Chapter for Olive & June

The acquisition of Olive & June by Helen of Troy marks a significant milestone for the nail care brand. With a valuation of $240 million, the deal represents a substantial investment in the company’s future growth and development. The acquisition is a testament to the brand’s popularity and the demand for high-quality nail care products.

Key Terms of the Deal

  • $225 million in cash
  • $15 million earn-out
  • Three-year performance period
  • Founder and CEO Sarah Gibson Tuttle will remain on board

    • The Founding Story of Olive & June

    Olive & June was founded in 2014 by Sarah Gibson Tuttle, a passionate entrepreneur with a vision to revolutionize the nail care industry. The brand’s early success was driven by its commitment to using high-quality ingredients and innovative formulations. Over the years, Olive & June has established itself as a leader in the nail care market, known for its wide range of products and exceptional customer service.

    The Brand’s Growth and Expansion

  • Launched its first product line in 2014
  • Expanded its product range to include nail polish, nail care tools, and accessories
  • Established a strong online presence through social media and e-commerce platforms
  • Partnered with influential beauty bloggers and influencers to promote the brand

    • The Impact of the Acquisition on Olive & June

    The acquisition by Helen of Troy is expected to have a positive impact on Olive & June’s growth and development.

    The Rise of Olive & June

    Olive & June, a popular hair care brand, has been making waves in the beauty industry with its innovative products and sleek packaging. But what’s behind the brand’s success, and what’s next for Olive & June?

    A New Chapter for Olive & June

    In a recent move, Olive & June has joined forces with two well-established hair businesses: Drybar and Revlon. This strategic partnership marks a significant milestone for the brand, as it expands its reach and capabilities in the hair care market. Key highlights of the partnership include:

      • Olive & June’s products will be sold in Drybar salons nationwide
      • The brand will also be featured in Revlon’s product lineup
      • The partnership aims to bring Olive & June’s innovative products to a wider audience

        • A Household Name Portfolio

        But Olive & June’s success isn’t limited to its hair care products. The brand’s portfolio also includes household names such as kitchenware brand Oxo and cough medicine brand Vicks.

        Learn more: The Brands Driving the Post-Pandemic At-Home Nail Boom

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